Locally owned, family-operated weekly newspapers for Yates, Schuyler and northern Steuben counties
The Observer and the REVIEW&EXPRESS are the most effective ways to reach your target market in the beautiful Finger Lakes region of New York.
Published every Wednesday, our papers offer you a quality, local newspaper for your advertising message.
Newspaper websites and social media feeds remain a leading provider of local breaking news, followed distantly by aggregators. Community newspapers continue to be a dominant source for shopping decisions and advertising content.
Media Kit
Deadlines
The Observer and the REVIEW&EXPRESS are published weekly on Wednesdays.
Deadlines are on the preceding weekdays as follows:
• Display advertising: Friday at 10:00 am
• Classified advertising, legal advertising: Fridays at 4:00 pm
Production data:
Five-column format tabloid, 85 lpi screen
1 Column width: 1.9167”
2 Column width: 4”
3 Column width: 6.0833”
4 Column width: 8.1667”
5 Column width: 10.25”
Page size: 10.25” wide by 15.5” deep
80 inches billed to a page for a full-page ad
Inserts
Flat charge per thousand
Online Packages
Several options are available for online advertising.
We offer traditional leaderboard and skyscraper ads along with pick-up of your ROP display ad on our website. The online specs include:
Leaderboard: 728 x 90 pixels
Skyscraper: 600 x 120 pixels
Medium Rectangle: 330 x 216 pixels
Classified Advertising
$10.95 for 20 words. 35¢ for each additional word per week. Classified deadline: Friday at 4 p.m. prior to publication. Your ad then publishes in both papers and includes our classified web page for 7 days.
Recruitment Rates
Recruitment advertising is published weekly in both newspapers with the classified advertising and is sold as a one-inch minimum for text ads.
One-inch includes about 20 words.
The first three or four key words are centered above the text for each recruitment ad.
For a display help wanted ad, the minimum size is a 2-column by 2-inch ad. The classified column sizes include the following:
Recruitment Ad Column Sizes
Two columns: 3.2789”
Three columns: 5.0017”
Four columns: 6.7244”
Five columns: 8.4472”
Six columns: 10.1700”
Recruitment advertising is also published on our internet site, www.observer-review.com.
Directory Advertising & Group Advertising Opportunities
• Business Directory: Includes a business card-size ad, and a classified ad (20 words or less). Pay for 12 consecutive weeks and the 13th week is FREE. (Same ad.)
• Church Directory: Weekly sponsor.
How to contact us:
The Observer and REVIEW&EXPRESS
7 Main Street, P.O. Box 127
Dundee, NY 14837
Phone: 607-243-7600 • Fax: 607-243-5833
E-mail: obs.rev@gmail.com
Watkins Glen
P.O. Box 207, Watkins Glen, NY 14891
Drop box is located on the left side of the news
paper rack in front of the Post Office.
Phone: 607-535-1500
