State credit card policy now in effect

Feb 22, 2024 at 11:54 am by Observer-Review


state credit card law
NEW YORK STATE--Gov. Kathy Hochul announced a new consumer protection law that went into effect Sunday, Feb. 11. This new law amends and clarifies New York’s existing credit card surcharge law. The New York State Division of Consumer Protection assists aggrieved consumers in the marketplace and the New York State Attorney General and local governments have the authority to enforce the credit card surcharge law.
“New Yorkers should never have to deal with hidden credit card costs, and this law will ensure individuals can trust that their purchases will not result in surprise surcharges,” Hochul said. “Transparency is crucial in building trust between businesses and communities and now patrons will be empowered to budget accordingly.”
The law, signed on December 13, 2023, provides greater transparency and protections for consumers by:
• Limiting credit card surcharges to the amount charged to the business by the credit card company; and
• Requiring businesses to post before checkout:
- the total price of an item or service inclusive of the credit card surcharge; or
- a two-tiered pricing option, which requires the credit card price to be posted alongside the cash price.
New York Secretary of State Robert J. Rodriguez said, “New Yorkers using credit cards have a right to know the total cost of the purchase, inclusive of any surcharge, before they reach the register. This new law signed by Governor Hochul will offer clarity and provide transparency to both the consumer and business owners about the surcharges when using a credit card.”
The following practices and examples comply with the law’s credit card surcharge notice requirements.
DO:
• The business lists the higher credit card price next to a lower cash price.
• The business lists the credit card price for items and services, then lets customers know they will receive a discount for using cash.
• The business changes all prices to the credit card price.
DON’T:
• The business posts a sign on the door and at the register stating an additional 3.9 percent surcharge will apply for credit card purchases.
• “This business has a 4 percent cash discount incentive built into all pricing. Any purchases made with a credit or debit card will not receive the cash discount and an adjustment in cost will be displayed on your receipt.”
• A convenience fee, service fee, administration fee, non-cash adjustment, technology fee, processing fee, etc., is charged to credit card users and added as a separate line item on a customer receipt.
• The price tag of an item shows “$10.00, + 4 percent if paying with a credit card.”
NOTE: This law does not apply to debit cards.
The Division of Consumer Protection provides educational assistance to consumers on how to protect themselves from unfair practices while also offering resources to the business community to help them comply with the law. After Feb. 11, 2024, the law will permit local governments to join in the enforcement of this law.
State Senator Jeremy Cooney said, “Transparency in pricing is critical so people can make informed decisions when spending their hard-earned money. Requiring businesses to disclose credit card surcharges helps consumers better understand the total cost.”
A business resource page is available at https://dos.ny.gov/business-resources.
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